Our Company


New Lab Realty Ltd., located in Labrador City, NL, is a residential and commercial real estate company specializing in many forms of real estate. We were incorporated in 1980 by our founder and broker, Norman Keats, who personally has been in real estate in Labrador West for over 47 years. Now after many years, his dream evolved into a family business which includes his wife and son. We have the experience needed and a passion for real estate that drives us to go above and beyond to help make your transaction a successful completed purchase or sale.

Over the years, New Lab Realty Ltd has been a long time member of the local Chamber of Commerce and financially supported many local organizations, fundraisers and especially youth events. We have also sponsored foster children for the past 40 years and donated to many local needs.

Our vision is to be the best real estate company in Labrador West, giving the best service possible, doing the best we can in servicing our clients. Our dependable personal service is one where we are willing to work over and above the call of duty to keep our clients best interest at heart.

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Come, meet with us and interview us, we will be happy to "WORK FOR YOU."


Norman e. Keats - Broker

Norman was born and raised in Glovertown, Nl. Moved to Labrador in 1968 working at Churchill Falls, later Gagnon, Goose Bay and then off to Labrador West.  Norman managed the Carol Lake Shopping Center (a retail shopping center) during the down turn in the real estate industry, during the 80’s and held that position for approximately 25 years, still doing what he loved best – Real Estate sales and service.  He is now working on his 48 years of service, in the real estate business serving the public.  

Norman has volunteered with local organizations and committees such as Air Search and Rescue, school board, hospital board, past Master Mason of Lodge Anik, town council.  He is currently still a member of TADD Team, community policing, Gateway Labrador, on the board of directors for Chamber of Commerce, just to name a few.

Even with 48 years, you still see him loving the real estate business, helping home owners, to buy or sell, with personal respect.  Norm is happy to say he loves the challenge of his work and it’s more like fun than work. His desire is to complete a transaction and always be able to look the man / woman in the eye and know he did his best to help them.


Karen Pinksen - Sales Associate

Born and Raised in Wing's Point, (Gander Bay) NL, Karen moved to Labrador City in 1995. She has worked in retail sales for 33 years and 1 year at CIBC as Customer Service Representative. Karen has been a local volunteer for Heart & Stroke Foundation, Alzheimer’s Society, Epilepsy NL, and Canadian Mental Health Association NL, and is currently involved in her local Church in several capacities. Karen has built a good repore with the people of Labrador City & Wabush for the last 20 years, primarily as management in the hardware and building supplies Industry. She feels that with her skills and Knowledge of working in the service Industry, she is able to offer everyone the best customer service possible in every aspect of the Real Estate Business, and give 100% of herself to represent the buyers and Sellers on a day to day basis. Her passion is to serve people and to see an individual completely satisfied with the service that she has given. With Customer Service being her #1 Priority, Karen is very excited about serving her clients.


Linda Keats - Sales Associate

Born and raised in Corner Brook, NL, Linda moved to Labrador City when she married in 1984 and had a family here. Like many residents of Labrador West,  they come for 5 years and stay on. Having completed business courses (marketing one of them), worked in banks and different sales positions, she was not in Labrador long when she got her Real Estate licence and worked alongside her husband, doing whatever needed to be done. 

Marketing is such a part of helping clients purchase or sell their homes, also, you need to know your homes and truly care about your clients.  Putting the clients first is what makes your customers satisfied with the services provided. Going above and beyond the call of duty is part of our dependable personalized service.

Over the years, Linda worked and owned Curves for Women and continues to exercise, she is involved in her local church, is the chairperson for Red Shield Appeal, as well as many local committees.


Our Services


Our services include connecting possible buyers with the right home to suit their needs, help clients sell their home and often be the one who keeps the negotiations moving.  

The procedure is to meet with a client, discuss what they are looking for and work to find a property that fits their budget, lifestyle and can be their home for their future.  Sometimes the client is looking for rental properties or to sell a property, either way the most effective way to start, is to sit down with your real estate agent and discuss the options available. Our job is to take care of as many details as possible, so you have the least amount of interruption in your normal daily routine.


We have the know-how to discuss an interested buyer, there is no personal attachment to the home by the real estate agent, and clients can ask questions more freely.  Often many people are just looking for prices, usually if he/she is working with an agent they are serious.  When an offer comes we negotiate between the purchaser and the vendor to get an agreeable price to suit them both.  We are the liaison and usually clients can be more honest, also we can be more diplomatic in the negotiations, once the price is confirmed there is a written signed offer that is binding, subject to the conditions of sale. 

We usually forward the signed offer to the financial institute involved along with information about the property which the bank may need and follow up to ensure the financing is completed in a timely manner.  Once we receive the letter of approval from financial institution, we then forward proper documents to specified lawyers in order to move forward with the sale. We guide and offer advice to both the purchaser and/or vendor to proceed through the next steps such as arranging insurance, hydro name change, or any other process needed to complete the transaction. All of this is in order to have the transfer of funds and keys happen on the proper date of closing to suit the clients.


Behind the scenes there is a lot of preparation to sell your home, and we offer a Free Market Evaluation to determine the current market value of the home. We also make suggestions to ensure your home has the best appearance to market your home or property. Often vendors incur unnecessary expenses when planning to sell their home.  Once we put our "For Sale" sign on your lawn, your home is in view of the passer-by, that is only the beginning, then we really work for you.  Finding the right purchaser for your property takes knowledge and patience.  

Our marketing tools include an up-to-date, professional website, an Instagram page, Facebook Business Page, Kijiji, Down homer Magazine, Mall board display, 24 hour TV roll up (across from the Scotia Bank-inside the Labrador Mall), we display flyers on bulletin boards, hand out feature sheets as well as copy of listings of homes to every possible client we can.  We offer feedback on showings and encourage you to contact us with any questions or concerns.  Many of our contacts are through word of mouth and referrals (having been in the area for 47 years) or from new people moving into the area who have heard about us or found us on the web.

When selling, it is wise to use a real estate agent to offer professionalism, marketing & knowledge for a potential sale. Do you want people just dropping in on you at any time? We can help you save unnecessary expenses to prepare for selling your home, and to avoid the uncomfortable feeling when friends try to make a deal with you and don`t want to pay the price you want.  We suggest a fair market value, yet you make the final decision what your property will be listed for.   We look forward to working for you and promise to do our very best for you..


Smokey Mountain ski & snowboard club offers a brand new lift system, only minutes from town.

Smokey Mountain ski & snowboard club offers a brand new lift system, only minutes from town.

Labrador West’s new state-of-the-art Health Centre.

Labrador West’s new state-of-the-art Health Centre.

Living in Labrador West

Labrador City

Labrador City is the Iron Ore Capital of Canada. True to our slogan "Built on Industry -- Thriving in Nature", we are extremely proud of our mining heritage, and yet we are so much more!

With the Iron Ore Company of Canada’s new Moss pit expansion, mining activity in the region has been extended by at least 50 or more years. Our region is rich in minerals and in opportunities.

Labrador City is the preferred location for companies providing quality service to developments throughout the Canadian Northeast and we are the gateway to a wealth of opportunity and adventure. A vibrant community with exceptional recreational programming and facilities, majestic scenery, hunting, fishing, world-class skiing and snowmobile adventures are just some of the many attractions awaiting the young and the young at heart.

Labrador City is proud to host a brand new, state-of-the-art health centre, as well as a new community college. Many new facilities are in the works in Labrador City, such as an indoor playground for children and a new recreational complex for people of all ages and interests.

For our valued tourists, residents, and growing number of businesses, Labrador City holds tremendous promise today and well into the future. We invite you to share in our prosperity and our warm, vibrant community lifestyle!



There are many things that our town has to offer visitors when they come to Wabush and indeed to Labrador West.

Wabush’s mining operation has just reopened as Tacora, promising a rich job market in the region for years to come.

People will find that residents are friendly and are second to none for their hospitality.  Labrador West has a variety of outdoor activities that one can take part in whether it be boating, fishing, hunting, snowmobiling, skiing or hiking our many trails. The Mike Adam Recreational Complex offers many indoor sports and fun including swimming, bowling and a gymnasium.

You will leave with many great memories and new found friends. 



Our expert services are truly top-notch. Just ask our clients.

Sheldon, Norm, and the entire team at New Lab Realty went above and beyond for us, and we couldn’t be happier. We would recommend this wonderful professional caring group of people to anyone. You guys are a credit to your profession!
— Chirs & Tina Tobin
We have dealt with New Lab Realty twice. For the purchase of our first home in 2011 & for the sale of that home and purchase of our new home in 2013, both times we had excellent service. For our most recent sale/purchase Sheldon was our realtor, and we could not of have received better service. He was professional yet friendly. Always made us feel that he had time for us, even though we knew he was very busy! He was just a phone call or text message away, ready and willing to help us anyway he could! We highly recommend New Lab Realty & Sheldon Keats!
— Steve & Ashley Kendall
Excellent service with a smile. Always kept up to date with what’s the next step, and very helpful, especially for a first time home buyer. 10/10
— Bradley Fry
Very professional service with friendly staff all around. We were extremely pleased with the service we received and how quickly our house was sold. 10/10
Words cannot describe how pleased we were with the service provided by New Lab. They made the process of selling our home an easy one. If you are looking for the best realtor in Labrador West, New Lab Realty is for you.”
— Amy & Glenn Knott
For a stress free and positive experience. Choose the best: New Lab Realty. Norm and staff have years of experience within [Labrador West] and will work to always give you the best service and get you the best deal for you.
— Mildred Lepage
Information on time - kept us informed on movement/ showings - provided us with feed back from viewers if negative or positive to improve on future showings. Great feeling with agents on communications!
— Lloyd Hunter
The service was top notch. We could not have asked for better. The attention to detail, professional market advice, and personal touch made the whole experence enjoyable.
— Erin Higdon
Nothing bad to say. Had great service and got a great price. 10/10
— Daniel Layden